Horizon Holdings has promoted Haian Nayouf to General Manager of GolinMENA, the company’s public relations division.
In this role, Nayouf will work closely with Stephen Worsley, the newly appointed Regional Managing Director, to lead the communications work of the agency and build the Golin brand across the region.
He is a seasoned media and communications professional with over 20 years’ experience in journalism, agency consultancy and client-side communications.
In addition to serving several leading PR agencies, he headed the UK government’s Arabic media and communications hub in the Middle East for eight years and was the Arabic Deputy Spokesperson for two years.
His journalism career spans newspapers, radio and television, including five years as a senior journalist and news producer for Al Arabiya.
Nayouf joined GolinMENA in March 2022, where he leads the agency’s growing public affairs portfolio.
Mazen Jawad, CEO of Horizon Holdings, said:“Haian’s deep knowledge of the region and its media culture are tremendous assets,
“I’m confident he will play a major role in developing our PR offering in the region and bringing the best of Golin internationally to our clients in the Middle East.
“I am thrilled and honoured to be appointed General Manager of Golin MENA in the UAE. Working with my colleagues and guided by Mazen’s vision for Horizon group, I’m excited to have this opportunity to realise a new phase of growth for the brand in the Middle East.” adds Nayouf.