Credits: Jumia Group
Jumia advertising, the advertising arm of Jumia e-commerce platform, has announced the launch of its programmatic advertising service.
Menna Samir, Group VP Jumia Advertising, Jumia highlights the offering of the new solution, “With Programmatic Advertising, we aim to empower sellers and advertisers across Africa by equipping them with the cutting-edge tools and insights needed to make data-driven decisions and achieve superior campaign results.”
The launch is also part of Jumia’s strategic plan to increase revenue and accelerate its path to profitability.
Jumia also says that the new offe
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