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Pinktober: Brands raising awareness for breast cancer

Individuals and organisations join forces to emphasise the importance of early detection, treatment, and research in the fight against this disease

Image Credit: Freepik

During October, a variety of Pinktober campaigns took place to raise awareness and support for breast cancer.

Individuals and organisations join forces to emphasise the importance of early detection, treatment, and research in the fight against this disease.

A few examples of these campaigns include:

Global Catering Services turns pink

Global Catering Services joined forces with Al Ahalia Hospital for Pinktober.

A team including a general practitioner and three nurses from Al Ahalia Hospital started an awareness campaign by placing breast cancer logo pins on all employees, serving as visual symbols of support for the cause.

A presentation on breast cancer was also delivered where key topics were covered which included early detection, preventive measures, and available treatment options.

 The attending nurses conducted vital checks for the participating employees, based on the results of these tests, each employee was granted a complimentary consultation offering personalised advice and guidance.

Al Ahalia Hospital provided each employee with 300 AED vouchers, redeemable for various screenings, gynecology services, and radiology consultations at the hospital.

ASICS collaborates with Ignite’s pink is punk

Asics has collaborated with Ignite’s pink is punk fundraising event in order to raise awareness for breast cancer.

The event included Ignite pink is punk pink moon lit yoga at the Anantara The Palm Dubai Resort, the new Ignite pink is punk pink paddle, and stand-Up paddleboard session, which was held at Riva Beach.

Ignite pink is punk has raised over AED 800,000  for breast cancer-related charities and will once again donate 100 per cent of all proceeds for the Brest Friends organisation, in association with the Al Jalila Foundation.

The funds will be used to directly support breast cancer patients and their families, as well as fund research.

Dr. Abdulkareem Sultan Alolama, CEO at Al Jalila Foundation, said: “Breast cancer remains one of the most serious health challenges affecting women today and more than ever we need to support medical research to improve survival rates.

“Sports events have the power to bring communities together to raise awareness and funds for charitable causes and we are proud to be the charity partner of IGNITE Pink is Punk again this year.

“This event is a perfect example of how organisations use community events as a platform to advocate for causes that touch many lives.”

The yellow frame turns pink

Lau Medical Centers and Pikasso have partnered to transform yellow frames of the billboards in pink all around Lau Medical Center-Rizk Hospital in Beirut and Lau Medical Center-Saint John’s Hospital in Jounieh, as well as around the two LAU campuses in Beirut and Byblos Jbeil.

The pink billboards serve as a powerful visual reminder on the importance of early detection.

Antonio Vincenti, CEO at Pikasso, said: In partnering with LAU Medical Centers, we emphasize our commitment to the well-being of our community.

“Together, we can make a substantial impact in the lives of countless women, offering them the opportunity for timely detection, support, and hope.”

Dubai Parks and Resorts and Global Village partner with Pink Caravan

Dubai Parks™ and Resorts, in collaboration with Global Village have partnered with the Pink Caravan.

They will provide direct, accessible support and raise awareness among guests and the broader community.

The mobile clinic provided a range of complimentary services designed to prioritise women’s well-being, including 20 mammogram screenings for women aged 40 and above.

The clinic conducted 80 clinical breast examinations for women aged 20 to 39. Complementing these services were one-on-one health sessions, enabling women to learn about the importance of self-breast examinations, early detection and preventive measures.

 The Pink Caravan’s mobile clinic was stationed at RiverLand™™ and will be at Global Village today and tomorrow.

Al Anood Al Hashemi, Vice President, Organizational Culture and Impact at Dubai Holding Entertainment, said: “Raising awareness and organising these screenings for both our guests and staff has the potential to save lives.

“Our unwavering dedication is to create a positive impact on our community.”

Credit: WAM