Dubai Shopping Festival has called a review of its advertising account ahead of next year’s month-long event.
The festival, which is organised annually by the Dubai Events and Promotions Establishment, currently works with multiple agencies but is understood to be looking for a lead agency that can provide a communications plan that includes elements such as retail and destination marketing.
Ahmed Tageldeen, consultant, strategic marketing communications, CEO Division, Dubai Events and Promotions Establishment, said: “What we’re looking for is an integrated agency that can take on the lead creative for the mainstream campaign and translate that across some of the key touch points
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I love DUBAI so mutch