TBWA\Raad bags Dubai Shopping Festival brief

TBWA\Raad has won Dubai Shopping Festival’s (DSF) advertising account following a competitive pitch.

The festival, which is organised annually by the Dubai Events and Promotions Establishment, had previously worked with multiple agencies but was looking for a lead agency to create the main body of work for next year’s event, which will take place between 20 January and 20 February.

During the pitch process, Ahmed Tageldeen, consultant – strategic marketing communications, CEO Division, Dubai Events and promotions Establishment, had said: “What we’re looking for is an integrated agency that can take on the lead creative for the mainstream campaign and translate that across some of the key touch points for our customers.”