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Doing deals by Zoom: the unexpected upside of Covid-era M&A

Demand for digital and marketing transformation skills is 'off the charts', according to this M&A deal-maker

By Tristan Rice, partner at SI Partners

In the first few months of the pandemic, the prognosis for M&A was dire.

Large accounting firms were furloughing entire M&A teams, April brought the first week since 2004 that no merger worth more than $1bn (£770m) was announced.

The world was – and still is – experiencing the most severe economic downturn since The Great Depression.

Time for the plethora of corporate finance houses that have thrived in a decade of digital disruption and growth to shut up shop, then? Well, apparently not.

Granted, the global marcoms holding companies have put pretty much all M&A on hold.

After all, the optics of spending millions on new talent while many


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