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Omnicom was best-performing stock among agency giants in 2022

The shape of things to come or back to basics? – by Viola’s Ahmed El Sherbini

E-commerce: Let’s get phygital – by Like Digital’s Karl Escritt

Falling back in love with the D&AD Annual – by Leo Burnett’s Mark Elwood

DMS reveals key MENA travel trends post-Covid

Viola Communications creates a dynamic partnership to launch Reem Hills luxury villa development

GCI Health expands into MENA

It’s Groundhog Day in the ad tech world, by MMPWW’s Ayman Haydar

Coca-Cola takes poetic approach in post-Covid search for purpose

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THE WORK

L’Oréal Paris

L’Oréal Paris redefines ‘Sit Al Bait’ in empowering Middle East campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkJun 11, 2025

Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

adidas Al Ahly FC football club

Advertising Creative Digital Featured Marketing Media The WorkJun 9, 2025

Adidas, Egypt’s Al Ahly FC rally for FIFA Club World Club glory with new campaign

Featured Marketing The Work VideoJun 4, 2025

ICON brings Sharjah’s story to life through cinematic storytelling

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2025

EBM Peek Freans campaign builds AI-powered YouTube series for children

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