What is the true impact of celebrity-driven beauty advertising? In the aesthetics industry today, popular influencers are commonly used as models to gain consumer buy-in and sales, but the cost is high. Much has been written about emotional and social issues inherent with placing airbrushed and surgery-enhanced women in front of younger consumers. Less has been said, however, about the negative economic and commercial consequences for the companies who tout these pretty faces.
That doesn’t mean the consequences aren’t there, however. In my years as a sustainability advocate uniting brands and consumers for the common good, I’ve observed that in the long run, what’s bad for consumers is
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