When influencers surpassed all other forms of advertising as the de-facto amplification tool of choice, it was because brands had lost faith in their own ability to have meaningful conversations with their consumers. So why have we reached a point where the project management of a singular influencer output can exceed the resource allocation of an entire production team on a brand campaign?
Ok, I may well be guilty of a little hyperbole, yet I hope I’m not the only one to spot the irony in doing so. In order to make my point, I’ve tried too hard. I’ve cranked everything up to 11, shoehorning in key but subtle messages about the in-house production studio at my agency in an attempt to
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