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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
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the creator

The creator economy level-up

Waqas Mohammed Amin, Director of Creative Services

Creative leadership in the age of AI

From left, Jason Day, Head of EMEA, and Amit Jain, Co-founder and CEO, Luma

Luma launches Luma Agents powered by unified intelligence for creative work

Michael Campbell, Regional Head of Strategy, Initiative MENAT

Fixing the broken brief and building better partnerships for growth

From left, top row, Catherine Bannister, Chief Strategy Officer, TBWARAAD; Alejandro Fischer, Chief Strategy Officer, Havas Middle East; Sanita Sandhu, Chief Strategy and Growth Officer, Initiative MENAT; Tahaab Rais, Group Chief Strategy Officer, Publicis Groupe Middle East and Turkey; Frances Bonifacio, Head of Strategy and Director of HR, Serviceplan Arabia; From left, bottom row, Sachin Mendonca, Chief Creative Strategist, YouExperience; Daniel Shepherd, Chief Strategy Officer, Omnicom Media Group – MENA; Alex Jena, Chief Strategy Officer, dentsu MENAT; Sebastian Roland, Group Head of Strategy, Impact BBDO; and Prabhakar Iyer, Head of Strategy and Planning – Middle East, Edelman.

Is strategy more than a slide factory?

Raksha Khimji, Managing Director, Team Red Dot on feedback in pitching

Why feedback is your biggest flex in an industry that’s levelling up

UAE Cannes Young Lions Judge Lara Assouad, Executive Creative Director, Landor on calls on young creatives to solve problems and serve a purpose

UAE Cannes Young Lions judge: ‘It’s about solving problems, not just ‘cool’ ideas’

Dubai Lynx student competitions

Dubai Lynx competitions call for students to lead the change in creative marketing

Ditch the brief – by Create Group’s Matt Fortune

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THE WORK

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

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