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Aditi Khare, Chief Marketing Associate, Mada Media

Aditi Khare joins Mada Media as Chief Marketing Associate

"A 42 per cent forecast increase in prDOOH investment, with 88 per cent of activity already sitting within digital and programmatic workflows, indicates that the region has moved through the early-adopter phase and is now scaling with intent." Image used for illustrative purposes only.

Middle East prDOOH investment set to surge 42 per cent over 18 months: report

Elda Choucair, Group Chief Executive Officer, Omnicom Media Group - MENA.

Elda Choucair to lead marketing masterclass launched by Maharat

Ramadan 2025: Navigating marketing trends in the MENA region

From left, Academy Award-winning composer Hans Zimmer and Ignace Lahoud, Chief Executive Officer of Majid Al Futtaim – Entertainment.

Hans Zimmer to compose signature brand score: ‘The Sound of VOX Cinemas’

Stream Shreek and inStreamly partner to create gaming campaigns

Ditch the brief – by Create Group’s Matt Fortune

THE WORK

CALIN Campaign

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Ariel

Digital Featured Social The WorkJun 1, 2026

Ariel taps into the emotional load behind everyday household moments

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkMay 26, 2026

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Saudi Arabia adidas Backyard Legends campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkMay 25, 2026

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

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