GroupM’s Haneen Aburrubb shares the essential ingredients of technology and how it’s transforming commerce fundamentals.
The evolution of technology not only fuels big leaps forward in capabilities, but it also transforms how we manage the fundamentals that drive sales. Here are five key essential ingredients to supercharge retail media performance.
Planning retail media
The retail media landscape is both fragmented and fast-paced, making it harder to stay on top of the latest developments. Rapidly evolving media capabilities, data opportunities, partnerships and audience insights demand agility.
Activating across
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