The GreenVantage has partnered with The GoodNet, an ethical intelligence company that delivers advertising and ESG results, to provide clients and agencies across the MENA and APAC regions the ability to achieve their digital ad campaign results whilst ‘doing good’.
The GoodNet is an ESG data company that connects advertising performance with sustainability goals. Their mission is to support brands in achieving their digital advertising objectives while ensuring alignment with ESG targets.
The GoodNet’s proprietary platform, GoodIQ, provides comprehensive measurement of media against a wide range of ESG metrics. This platform enables brands to plan, optimise, and evaluate campaigns based on their specific advertising and sustainability goals. GoodIQ is available to advertisers through two primary channels: the GoodIQ Marketplace and the GoodIQ Intelligence Tool.
Commenting on the partnership, Guy Jones, co-founder of The GoodNet, said, “We have been closely observing the MENA region for some time now. MENA has long played a significant role in the global economy, and its influence in the ESG space is growing rapidly, as evidenced by hosting COP and the increasing emphasis on ESG regulations in the region.”
Oliver Deane, co-founder of The GoodNet, added, “The GreenVantage is an ideal partner for us in MENA region. They bring deep regional expertise combined with a highly skilled and talented team. We are excited to collaborate with them and support their clients in achieving both ESG and performance excellence in their marketing efforts.”
The GoodNet has previously worked with a range of brands and agencies, including EDF, Microsoft, Kia, Peachaus, Pinterest, and Premier Inn, to help integrate ESG goals into their marketing strategies while maintaining campaign effectiveness.
Robin Phillips, General Manager, The GreenVantage, said, “Our collaboration with The GoodNet offers an unparalleled opportunity for regional advertisers to achieve sustainability goals as well as driving their business performance. This partnership reinforces our commitment to help brands in the region elevate sustainability within their teams and campaigns.”
The GreenVantage is the sustainability arm of The Vantage, set up in 2024 to work with clients and agencies to bring best practice thinking and solutions to their marketing plans.
In addition to planning and executing media campaigns with a sustainable element, The GreenVantage also educates client marketing departments on legislation in this field, runs workshops, and empowers them to meet their respective Sustainable Development Goals through their marketing communications efforts.
