Amer Massimi, CEO, Hashtag on the influence of shares, and how the share button is the true measure of creative effectiveness.
There’s a lot of talk in the industry about what makes a creative campaign truly effective. While brands and agencies work hard to capture attention, the real question is: what impact does that creativity have on audience engagement, specifically in terms of sharing? After all, isn’t sharing a sign that people were not just entertained or informed, but that they were compelled enough to spread the message? Yet, despite the tangible influence of shares, we rarely see this metric emphasised when
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