Head of company: Amer Al Massimi

Hashtag is a social-led marketing agency helping brands humanise their presence across the GCC. With offices in Riyadh, Dubai, Cairo and Beirut, and more than 15 years of regional experience, the agency operates at the speed of culture, turning trends into opportunities that keep brands at the centre of the conversation. Its integrated ecosystem spans social strategy, content creation, influencer management, social-first production and paid media, all delivered in-house. Powered by local insights and AI-assisted production, Hashtag builds campaigns that align commercial goals with real platform behaviour, delivering reach, engagement and cultural relevance that lasts.

Services: Social media strategy, social media management, reporting, community management, social content creation, analytics, video production, influencer marketing, paid social

Key Clients: Dubai Economy and Tourism, Ninja, Centrepoint, Emaar, Al Matar, Subway, Cinnabon, Doux, Landmark Group, Fitness First, Home Box