Seedtag’s Sherry Mansour writes on contextual advertising and how to use it optimally.
As digital advertising has evolved, so too has the concept of contextual advertising.
What began as a simple method of placing ads in print media has now transformed into a sophisticated, AI-driven approach in the digital era.
Understanding this evolution is key to staying ahead in today’s competitive landscape, where relevance and precision are more critical than ever.
The origin of interest-based targeting
Contextual advertising originated in print advertising, where ads were placed in newspapers and magazines based on the publicat
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