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Predictions 2025: The year ahead for social impact

The UAE Ministry of Finance’s Tony Joseph shares the need to address ethical challenges and ensure equitable access to drive social impact in the age of AI.

Tony Joseph, Head of Digital Transformation Advisory – ePayments, UAE Ministry of Finance shares the need to address the social impact of AI.
In 2024, AI captivated the public’s imagination, but as we move into 2025, the focus is shifting to its profound and lasting impact on society, the economy and healthcare.
As highlighted by the IMF, World Bank and World Economic Forum, this year will mark a pivotal moment when AI evolves from a technological novelty into a transformative force that shapes our lives in unprecedented ways. To harness its potential for the greater good, we must approach it with a clear understanding


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together to offer insights on the latest trends and pressing topics, highlighting how brands and agencies build emotional connections through relevance, authenticity and storytelling. Alongside her daily reportage, she is tasked with the brand’s social media presence, which includes producing and editing reels, interviews and behind-the-scenes footage for Campaign’s digital platforms.