Only a few years back, having a dedicated customer experience team in a company would have been uncommon, to say the least – rare, to be more exact. But I trust you would agree that today, CX has become the buzzword in almost every company’s corporate strategy.
It is both fascinating and heartwarming to see this shift and adoption of customer-centricity to ensure that business propositions meet the voice of customers.
In fact, it is exciting to see so many organisations and brands start to adopt a bottom-up approach to re-engineer their processes and bring delightful customer experiences to life.
Customer experience – the brand experience of today
Nowadays, every product is delivered t
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