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Digital Essays 2020: From T to Z, by Fusion 5’s Natale Panella

Fusion 5’s Natale Panella explains that a human-technology hybrid is better, whatever the model.

By Natale Panella, head of digital, Fusion 5

We keep hearing about digital acceleration, automation, technical improvements and enhanced technology stacks; however, little importance has been given to the most critical component of marketing success: the human aspect.
So how are we making sure that teams are ready for the digital transformation and are consequently adapting to the new industry requirements?
We have got the right technology, beautifully integrated solutions to fit all client needs, that can easily be implemented. We also have access to the platforms facilitating the creation, implementation and optimisation of the campaigns that are on offer.
Marketers no longer have to worry


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