TL;DR version
There’s no shortcut to digital transformation. You will need to fail many times until you find the right formula, and it’s very hard for everyone to accept and move past failure.
“Digital transformation is an empty suitcase. Everyone is carrying it around, but no one knows what’s inside,” wrote David Rogers, faculty director at Columbia Business School and author of The Digital Transformation Playbook.
Every company wants to become the Uber or Airbnb of its industry, and many organisations have embarked on their “digital transformation” journey, but they generally don’t know where to go.
Having worked on multiple digit
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