This is not a piece on breakthrough technology, social selling, AI, AR or voice search for shopping.
I’m not a technologist. I’m simply a very curious human being with lots of questions and probably not a lot
of answers.
But I’ll tell you what I do enjoy a lot: culture and human behaviour. So let’s talk about that.
Culture and people, not technology alone, will mould commerce and how brands sell in the future. Big statement? Perhaps. But let’s talk.
Technology is reshaping the world. How we live, how we work and, clearly, how we shop. Yet it’s how we adjust to it that truly matters. And in recent years the advancement of mobile phones and the easier access to data and internet
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