As we work on various clients in our respective fields, our job as PR consultants is to protect our client’s brand name. For any opportunities or issues, our job is to assist clients throughout the process and advise them on the best course of action.
When does an issue evolve into a crisis?
The first instinct of the public when hearing about a potential situation is to look into whether it is the company’s fault or just an unfortunate event, followed by the degree of negative ramifications that it has caused for everyone involved in it, and how a company reacts to the situation. Regardless of how liable the company is, it is always imperative that they acknowledge that it did occur
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