Strategic digital communications agency Create has won a multi-year contract to manage multilingual creative adaptations across Neom’s regional and global campaigns.
The agency will work seamlessly with Neom and their partners to gain global visibility across platforms on and offline including billboards, TV, cinema, airports, airlines, and social media.
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NEOM is a region in northwest Saudi Arabia on the Red Sea being built from the ground up as a living laboratory — a place where entrepreneurship will chart the course for this New Future. A hub for innovation, entrepreneurs, business leaders and companies will come to NEOM to research, incubate and commercialize new technologies and enterprises in ground-breaking ways.
Tom Otton, the managing partner at Create, says: “Neom is creating a vision of the future that nobody has previously thought possible, to be part of the team that brings that message to the world is a privilege, and aligns with our aim of delivering globally impactful work.”
Create will lead the account from its head office in the UAE, with teams supporting from the agency offices in Cairo and Riyadh.
