Editors' PicksFeaturedNewsSocial MediaTwitter

Twitter MENA launches insiders guide to marketing on Twitter during Ramadan with Campaign Middle East

Four-part Spaces series will provide expert insights, data and solutions to optimize Ramadan brand campaign strategies. 

In the past, brands and mass media were the gatekeepers of conversation. But today, control has shifted to the people, with millions participating in the two-way, live, public, and open conversations that take place on Twitter daily. A reflection of what is going on in the world, the pace of conversation happens at a speed that’s never been seen before, with cultural moments providing key opportunities to connect with the public. These conversations especially ring true around Ramadan, which happens to be a period where there is an increase in content consumption and connectivity. As such, brands need to optimize campaign strategies to connect with their audiences.

This Ramadan, Twitter and Campaign Middle East are collaborating to bring brands and agencies exclusive insights and strategies needed to develop their 2022 Ramadan campaigns on Twitter in a four-part Spaces series hosted on @TwitterMktgMENA. The weekly series will see host Austyn Allison, Senior Editor at Campaign Middle East, explore insightful themes with Twitter MENA experts, notable brands and agencies between the 9th and 29th of March 2022. Guests will be sharing insights into consumer habits and how brands connect successfully with audiences on Twitter during Ramadan.

Tune-in weekly to unravel intelligent insights that are the cornerstone to building successful campaigns that engage and resonate with audiences during the Holy Month.

For more details visit: https://campaignme.com/event/twitter-spaces-series-ramadan-talks-2022/

Session 1: Building an effective pre-Ramadan strategy:

Stephanie Terroir, Head of Twitter NEXT, will join Shadi Elmourad, Digital and Social Media Director at Leo Burnett KSA, and Munir Y. Khoja, Managing Director of Branding, Marketing Communication and Sponsorships at Toyota, to examine how brands can optimize their campaign strategies in the lead up to Ramadan, and throughout the entire month. 

Time: March 9th, 11am KSA / 12pm UAE
Link: https://twitter.com/i/spaces/1zqKVBWlEbmKB 
Hosted on: @TwitterMktgMENA.
Content: https://campaignme.com/ramadantalks2022-the-building-blocks-of-ramadan-strategies/

Session 2 : Leveraging partnerships for higher impact:

Kinda Ibrahim, Director of Partnerships at Twitter MEA & Turkey, will join Mohammed Abaalkheil, Senior VP of Corporate Comms at STC, and Nadim Samara, Chief Operating Officer of MMS at MBC Group, to discuss how brands can leverage their partnerships and content to ensure that their campaigns strike a chord with audiences during Ramadan. 

Time: March 16th, 11am KSA / 12pm UAE
Link: https://twitter.com/i/spaces/1PlJQaZEWEWJE
Hosted on: @TwitterMktgMENA.
Content: https://campaignme.com/ramadantalks2022-leveraging-partnerships-for-higher-impact/


Session 3 : Launching something new during Ramadan:

Tune-in on Wednesday, 23th March at 12:00 PM (UAE) to explore the myriad of Twitter solutions that will insert brands into the Ramadan conversation on Twitter, as Saleh Bdeir, Sr. Client Partner at Twitter MENA , joins Bader Al Hammad, SVP | Head of Marketing & Brand at Riyad Bank and Tahaab Rais to discuss launching something new during the Holy Month.

Time: March 23rd, 11am KSA / 12pm UAE
Link: https://twitter.com/i/spaces/1vAGRkgqQBaJl
Hosted on: @TwitterMktgMENA.
Content: https://campaignme.com/ramadantalks2022-launch-something-new-during-ramadan/


Session 4: Ramadan for good:

Jawaher Abdelhamid, Public Policy Manager for Twitter MENA, will join Hani Al Zubaidi, CEO of Make-A-Wish UAE, to explore how consumer habits evolve during the Holy Month and Twitter’s role in driving philanthropy and donations.

Time: March 29th, 11am KSA / 12pm UAE
Hosted on: @TwitterMktgMENA.
Content: https://campaignme.com/ramadantalks2022-ramadan-for-good/