The UAE is no stranger to e-commerce, given it has the highest smartphone penetration rate globally at 83 per cent and website penetration sits at an impressive 95 per cent (according to Statista). This continues to present a huge amount of opportunity for brands that are not yet utilising e-commerce effectively, or for brands that already have an e-commerce presence, to really focus on improving their consumers’ overall experience.
With no visible end in sight to the Covid-19 pandemic and footfall across retail declining in general, there really is no excuse for brands not to be providing an optimal online experience for shoppers. After all, if the key reasons for online shopping reside aro
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