Global E-commerce / online brands, especially from the travel, food and retail sectors have been setting new benchmarks for audience engagement and performance, by using TV as a mass medium to drive their online traffic and boost transactions. TV clearly works for online brands with research showing that TV advertising can breathe new life into digital channels, drive web traffic and enhance leads to search, as well as facilitate uplifts in app installation. Today, TV attribution works very efficiently to measure baseline site visits (second by second), track spikes in site visits when TV Ads air and to determine how much of these positive contributions can be credited to TV advertising.
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