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posted on Sep. 30, 2025 at 8:30 amSep 30, 2025

InMotion, Strike Social partner to bring AI-powered paid social to the MENA region

posted on Sep. 30, 2025 at 8:30 amSep 30, 2025

The collaboration expands the InMotion partner ecosystem with a global leader in social and video advertising, unlocking outcome-driven solutions across YouTube, TikTok and Meta.

From left, Pete Barrie, Global President at Strike Social, and Michel Malkoun, Chief Growth Officer at Choueiri Group.

From left, Pete Barrie, Global President at Strike Social, and Michel Malkoun, Chief Growth Officer at Choueiri Group.

InMotion, the programmatic and outcome-based marketing arm of Choueiri Group, has entered a new partnership with Strike Social, a US-founded ad tech innovator recognised globally for its AI-powered paid social solutions.

This collaboration marks another milestone in InMotion’s mission to bring world-class performance partners to the Middle East and North Africa (MENA) region, following recent alliances with Sqreem, Transact Media Group, and Portal.

By integrating Strike Social’s enterprise-level YouTube and social, InMotion expands on its ability to deliver measurable, outcome-based advertising to agencies and brands across the MENA region.

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Tags:adtech AI tools AI-powered social media campaign management Choueiri Group DMS InMotion measurable outcomes Michel Malkoun outcome-based marketing performance partners Pete Barrie programmatic ROI Social social media advertising Strike Social YouTube

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.