InMotion, TMG link up to bridge the media spend and outcomes gap

Calling an end to the era of vanity metrics, InMotion, a full-funnel programmatic and outcome-based solutions provider, has partnered with Transact Media Group (TMG), a disruptor from London that focuses on real-world transactions to fuel its audience, outcome and performance solutions.

Anchored in the belief that clicks, impressions, and likes don’t pay the bills; sales do, TMG is already operating in more than 50 markets worldwide, and is now launching its transaction-driven solutions in the Middle East and North Africa (MENA) region. TMG is powered by Mastercard’s unmatched dataset: more than 3 billion cards and 44 million merchants.

“Advertisers want proof, not promises,” said Joel Williams, Founder and CEO of TMG. “Our model eliminates uncertainty. For the first time, MENA brands can link every dirham of spend directly to real transactions — fair, transparent and accountable.”

With this launch, MENA advertisers can expect:

Target real buyers, not proxies: Mastercard-powered transactional audiences across Meta, TikTok shop, Google, Amazon and programmatic.
No more guesswork: AI-powered BrandFormance reporting that answers the ultimate question — Did my media drive a sale?
Only pay for what counts: Verified outcomes such as sales, account openings and leads.
Privacy-proofed future: 100 per cent anonymised, cookie-less transaction data.

InMotion TMG Transact Media Group

Calling the partnership a turning point for the region, Michel Malkoun, Chief Growth Officer at CG Digital, said, “Partnering with TMG bridges the gap between media spend and real-world outcomes. This isn’t just another solution in the mix — it’s a line in the sand. ROI is the new currency of media in MENA, and this partnership makes it the standard.”

To mark the launch, InMotion and TMG leadership will host a regional roadshow between 23–25 September, starting with the region’s top agency groups.

Each session will combine case studies, live demos and an interactive quiz — showing first-hand how data can be turned into guaranteed outcomes.