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Social

AMC and Bawabat Al Sharq Mall raise cancer awareness with “Face Your Fear” initiative

LIGHTBLUE MEDIA produces campaign ‘Rouge Artist’ for Make Up For Ever

Etihad Airways launches campaign #CheckTheEngine for Breast Cancer Awareness Month

Etihad airways launches ‘Altitudes by Etihad’ podcast series touching on the industry’s hottest topics

Socialize and OPPO pair up for Reno4 Series Launch

Tourism Authority of Thailand highlights destinations to visit with popular Egyptian singer, Ahmed Hassan

Fitness fans flock to TikTok for ‘Fitspo’ and sports content

Socialize and Bugles team up for Crunch Time

Snap celebrates its unique community in its first B2B campaign

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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