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Impact BBDO creates ‘We Miss Lebanon’ for LCB International

Impact BBDO’s latest campaign for Lebanese Broadcasting Corporation International (LBCI), ‘We Miss Lebanon’, brings light to Lebanon’s crisis through beauty.

The crisis in Lebanon has hit all sectors, drowning the country in an unstoppable downfall, with the Lebanese pound losing 95% of its value in just three years. The Lebanese are struggling with basic necessities. A beauty pageant was the last of their needs. 

However, Impact BBDO and LBCI realised that there was no better time to promote the highlight the beauty and splendour of the country while calling attention to its plight. So in 2022, and after an absence of three years, Impact BBDO challenged the status quo and c

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