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Opinion

Mazen Jawad, CEO, Horizon Holdings

2024: A year of transformation, creativity and authenticity

Magna Global took home the Performance Marketing Agency of the Year award, presented by awards sponsor Gosia Wajchert, Managing Director – MEA at Criteo.

AOTY Snapshot: Magna Global on winning Performance Marketing Agency of the Year

Fusion5 Independent Media Agency of the Year Campaign Middle East Agency of the Year awards

AOTY Snapshot: Fusion5 on winning Independent Media Agency of the Year 2024

Sahar Khan, Vice President of Marketing, Bayut

Reflections on 2024: ‘Prioritise quality interactions over vanity metrics’

Key digital commerce trends brands should look out for in 2025

AOTY Snapshot: Create. Group on winning Digital Agency of the Year 2024

Where technology meets the heart of connection

AOTY Snapshot: Wavemaker on winning Media Agency of the Year 2024

AOTY Snapshot: Saatchi & Saatchi on winning Creative Agency of the Year 2024

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THE WORK

HungerStation turns food posts into a menu through ‘Social Feed’

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Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkJan 29, 2025

Call of Duty gamers use KFC ‘Bribe Bucket’ to barter for mercy

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 27, 2025

adidas says ‘You Got This’ to those who need to hear it in 2025

J1 Beach

Advertising Creative Digital Featured Marketing Social Media The WorkJan 24, 2025

J1 Beach, OUI spotlight ‘Spirit of the Riviera’ in latest campaign

snore in-snore coupons score Sleepzone Impact BBDO Impact Proximity AdPro&

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 24, 2025

Loud snore = large discounts in Sleepzone ‘In-$nore Coupon’ campaign

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