As brands collect more data than ever, the real challenge is turning consumer feedback into meaningful action. To find out if marketers and agencies are truly closing the loop to improve customer experience (CX), acquisition and retention, Campaign Middle East asked regional experts in this Industry Forum: Are all marketers and agency leaders using consumer feedback optimally to improve customer experience (CX) and enhance acquisition and retention?
Their responses reveal where the industry excels, where it struggles and what needs to change.
Sarah Rassasse
Associate Business Director, Digitas
NO
The simple answer is no. Not all marketers and agency leaders are using consumer feedback to its f
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