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News

Pubity Group

Pubity Group appoints The Vantage as media rep for MENA expansion

Varun Kohli, Chief Financial Officer (CFO), Serviceplan Group Middle East.

Serviceplan Group Middle East appoints Varun Kohli as CFO

adidas jerseys

adidas unveils Saudi Arabia, Qatar, UAE kits ahead of FIFA World Cup

Viola Communications has announced a strategic partnership with NIM Digital, a collaboration that allows for advanced digital transformation.

Viola Communications and NIM Digital announce a strategic partnership

Maison Ellyse expands its portfolio with new clients

Tim Baker, President, BPG Arabia.

BPG Arabia appoints Tim Baker as President to drive Saudi Arabia growth

shortlist Agency of The Year

Awards shortlist revealed: Agency of The Year Middle East 2025

Shakespeare Communications Shakespeare Communications Frank

Shakespeare Communications adds Frank Porter to its client roster

Born Creators has announced the appointment of Fadi Saad as Chief Growth Officer for the Middle East and North Africa (MENA)

Born Creators appoints Fadi Saad as Chief Growth Officer

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THE WORK

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

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