Dubai-based revenue transformation agency Morph has launched a new initiative aimed at supporting growth during uncertain market conditions. As part of the initiative, the agency offered a 90-day programme called the Morph Resilience Cycle that costs AED 50,500 to any one e-commerce or direct-to-consumer brand in the UAE or the wider GCC at zero cost.
The initiative has been created at a time when brands are cutting down marketing spend and delaying plans in response to the macroeconomic pressures as well as the uncertain environment in the region. The agency aims to bring sustainable growth to brands in such environments by restructuring systems rather than increasing spends.
The Morph Resilience Cycle programme will include a full diagnostic of the brand’s growth model. It will also develop and test a campaign hypothesis through multiple creative angles and ad variations. This will also include a conversion-focused landing page and paid acquisition for up to two channels, along with monthly sessions with the agency’s leadership team for the duration of the 90 days. The total value of which, according to Morph, comes up to AED 50, 500.
The total cost of the service will be covered entirely by Morph for one brand that will be chosen by the agency. “We are absorbing it entirely,” shared the team because we believe this is the right moment to back a brand that has the courage to keep moving.”
While the agency will absorb the cost of the services itself, the funds for the media investment will be supplied by the brand.
To pick the one brand, Morph decided to evaluate brands to choose on the basis of how ready they are to change and grow in the current regional market landscape.
Applications were assessed by the Morph team on four things: the real commercial pressure the brand is currently under, the structural potential for transformation, the operational readiness to execute properly over 90 days, and the commitment to share the full journey publicly as a case study when the cycle ends.
With the applications for the programme closed early this month, the agency’s chosen brand, which will receive the service worth AED 50,500, is expected to be announced later this month.
