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News

MRM MENAT Agarwal

MRM MENAT appoints Udit Agarwal as Regional Business Lead

M+C

M+C Saatchi ME extends Dubai Fitness Challenge PR partnership to office wellbeing initiative

Hussein Freijeh, Vice President - APAC and MENA, Snap Inc.

Hussein Freijeh takes on expanded role leading Snap’s APAC region

Icons of Porsche

ICYMI: Porsche Middle East picks The Romans as PR communications agency

Viola Communications has signed a strategic partnership with Maven Insights to jointly deliver services across the UAE.

Viola Communications signs partnership with Maven Insights

Pablo Maldonado, Executive Creative Director, C2 Comms

C2 Comms picks Pablo Maldonado as Executive Creative Director

PureSpectrum is expanding into the MEA region with the appointment of Nader Kobeissi, a seasoned market research leader.

PureSpectrum appoints Nader Kobeissi to drive expansion in MEA

Example

Example expands into the Middle East with new Dubai office

Publicis Luxe Gen X study OpinionWay luxury shopping

Gen X forces luxury brands to rethink their marketing strategy: study

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THE WORK

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

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