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News

Melon Online to lead digital marketing for Society by SoFleur

NextWhat

NextWhat Advertising secures exclusive ONEVASCO contract

The Annual 2025

Campaign Middle East’s The Annual 2025 issue is out now

Safwat Abdulkhalek

Info Media Group names Safwat Abdulkhalek as General Manager

Bold Creatives and MDLBEAST launch “A City of Beats” for Soundstorm 2025, a fan-powered campaign bringing the festival city to life.

Bold Creatives and MDLBEAST bring Soundstorm 2025 to life with “A City of Beats”

Dubai-based Meals on Me surprises customers on its ‘naughty list’ with a bag of coal and a chance to resubscribe.

‘Naughty & Nice’ campaign by Meals on Me delivers coal to ‘naughty’ customers

Jan & Bros, a leading FMCG marketing and distribution company in the UAE, has appointed Magic Mango as creative and media partner.

Jan & Bros appoints Magic Mango as creative and media partner

TOD

TOD picks Golin MENA as PR partner

Careem links in-app advertising to smart OOH with Flyby

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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