beIN MEDIA GROUP (‘beIN’), the global sports, entertainment and media group, has announced the premiere of its latest TOD Studios original, My Road to Red Bull. This compelling new sports documentary tells the story about the rise of one of Formula 1’s most exciting young talents, Isack Hadjar.
The three-part series offers an intimate, character-led portrayal of Hadjar’s journey from grassroots karting to the pinnacle of motorsport, capturing the promise and pressure that defines a rookie’s path on the grid.
Isack Hadjar, Oracle Red Bull Racing driver, said, “This documentary shows the full picture – not just the highs, but the tougher moments too. My journey to Formula 1 hasn’t been straightforward, and it was important to share that honestly and give fans a real behind-the-scenes perspective. I hope it inspires young fans to believe they can find their own path into the sport – learning, adapting, and continuing to push forward, even when it’s difficult.”
Richard Verow, Chief Sports Officer of beIN MEDIA GROUP, said, “We’re delighted beIN had the opportunity to work with Isack on this outstanding documentary. His story goes far beyond racing, and the series highlights the determination required to reach the pinnacle of Formula 1. We’re proud to bring this journey to a global audience, offering a unique look at both his professional and personal path so far.”
My Road to Red Bull provides unprecedented access to Hadjar’s progression through the junior ranks. The series will previously untold stories of his resilience in the face of challenges and his remarkable breakthrough onto the Formula 1 grid with Visa Cash App Racing Bulls. The series culminates in his move to Oracle Red Bull Racing to race alongside four-time world champion Max Verstappen.
This original production from beIN takes a more intimate approach to storytelling in motorsport, giving fans a human and unfiltered perspective on life at the top of one of the world’s most demanding sports.
- Episode 1 charts Hadjar’s rise from karting to Formula 1, culminating in his debut for the 2025 season – with a formation lap crash in Melbourne, that brought immediate
- Episode 2 follows events from Melbourne that season, tracking his consistent performance throughout the season, with a closer look at races in Monaco, Zandvoort and Monza.
- Episode 3 captures his move to Oracle Red Bull Racing, reflecting on his rookie season, his rising profile as the first Arab driver on the grid, and his long-term ambitions in the
The series will be available on TOD for audiences across MENA and Türkiye and across beIN SPORTS channels in MENA and APAC from 30 April 2026 – inviting TOD and beIN SPORTS subscribers to experience a new kind of motorsport storytelling, with exclusive behind-the-scenes access to one of Formula 1’s rising stars.
My Road to Red Bull is the first beIN original production, as part of its regional content production partnership with Formula 1, intended to produce localised content for the MENA region. It follows the recent news that beIN SPORTS will showcase exclusively Formula 1 to fans in Asia through the 2030 season and is in addition to its ten-year exclusive agreement in MENA and Türkiye, announced in 2024, reinforcing beIN SPORTS as one of Formula 1’s most extensive broadcast partners across 35 countries.
