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News

DCT Abu Dhabi Serviceplan Group Middle East

Serviceplan Middle East retains global creative mandate for DCT Abu Dhabi

Bigsea AI

Bigsea launches AI division with campaign that challenges perfection

The Annual: Top 15 film campaigns of 2025

Pinterest has released Pinterest Predicts, its annual trend report, which aims to provide consumers and advertisers a first look at the trends for 2026.

The Annual: Pinterest predicts for 2026

Snapchat shares some of its top content creators – recognised regional influencers – as well as the key trends on the platform.

The Annual: Snapchat top creators for 2025

YouTube’s 20th anniversary end-of-year lists capture MENA’s pulse as it launches its new YouTube Recap feature.

The Annual: Top 10 YouTube lists for 2025

TikTok’s AI-powered marketing tools help brands in MENA improve campaign performance through speed, automation and real-time optimisation.

The new reality of marketing: speed, performance, and automation

From left, Arun Sudhaman, Founding Editor, Earned First; and Mazen Nahawi, Group CEO, CARMA

CARMA, Earned First partner to advance reputation measurement

Ralph Khoury, Chief Financial Officer, WPP Media - MENA

WPP Media MENA appoints Ralph Khoury as Chief Financial Officer

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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