Branding agency Brainstorm Marketing Management has announced the appointment of Syed Kaiwan Ali Hashmi as the Managing Director – Middle East.
As the managing director, Hashmi will lead the agency’s operations in the Middle East in its new Dubai base, supporting the agency in its ambition to expand across the GCC, with a regional mandate covering the UAE, Saudi Arabia, Kuwait, Bahrain, Oman and Qatar.
Commenting on the appointment, Abid Ali, Founder, said: “Kaiwan has grown up around this industry and understands what brands truly need to connect with consumers. I have full confidence in his ability to lead our Middle East operations and take Brainstorm to the next level across the region.”
Hashmi brings several years of experience spanning FMCG, consumer electronics and shopper marketing in the region. Having worked across brands such as Unilever, P&G, Nestlé, Henkel, Shell and PepsiCo across various regions, including GCC, UK and Pakistan, he also adds global perspective and local market understanding to Brainstorm Marketing Management.
Hashmi added: “Middle East is one of the most exciting marketing environments in the world right now. Brands here are evolving fast, and the opportunity to connect with consumers in genuinely impactful ways has never been greater. Brainstorm is here to make that happen.”
