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News

Bigsea AI

Bigsea launches AI division with campaign that challenges perfection

The Annual: Top 15 film campaigns of 2025

Pinterest has released Pinterest Predicts, its annual trend report, which aims to provide consumers and advertisers a first look at the trends for 2026.

The Annual: Pinterest predicts for 2026

Snapchat shares some of its top content creators – recognised regional influencers – as well as the key trends on the platform.

The Annual: Snapchat top creators for 2025

YouTube’s 20th anniversary end-of-year lists capture MENA’s pulse as it launches its new YouTube Recap feature.

The Annual: Top 10 YouTube lists for 2025

TikTok’s AI-powered marketing tools help brands in MENA improve campaign performance through speed, automation and real-time optimisation.

The new reality of marketing: speed, performance, and automation

From left, Arun Sudhaman, Founding Editor, Earned First; and Mazen Nahawi, Group CEO, CARMA

CARMA, Earned First partner to advance reputation measurement

Ralph Khoury, Chief Financial Officer, WPP Media - MENA

WPP Media MENA appoints Ralph Khoury as Chief Financial Officer

The Year in Review 2025

The year in review: A month-by-month wrap-up of media and marketing in 2025

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THE WORK

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

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