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Publsh Media Group, Vivenda Group partner across the UAE, Italy, and Spain

The partnership with Vivenda aims to be a step towards creating global ecosystem of premium media experiences across markets.

Vivenda

Publsh Media Group has signed an exclusive strategic agreement with Vivenda, one of Europe’s most established OOH specialists, to expand both companies’ premium media portfolios across the UAE, Italy, and Spain.

The partnership brings together two market leaders with a shared vision to help brands secure visibility in the most exclusive, high impact, and culturally influential locations across three powerhouse markets.

Under the agreement, Publsh Media Group’s flagship asset, J1 Beach, will be exclusively represented by Vivenda in Italy and Spain, giving European brands direct access to one of Dubai’s most prestigious beachfront destinations.

In parallel, Vivenda’s extensive por


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Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.