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Shantelle Nagarajan
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Mada Media launches exclusive bid to support national SMEs

Shantelle Nagarajan
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In support of national small and medium enterprises Mada Media has introduced an exclusive bid on two hoardings on Dubai's Al Yalayis Street.

Mada Media toMansoor Al Sabahi, Chief Executive Officer of Mada Media.

In line with the directives of Dubai’s leadership to empower national small and medium enterprises (SMEs), and in support of the Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME), Mada Media, the company responsible for organising, developing, and managing the out-of-home (OOH) advertising sector in the Emirate of Dubai, has announced the launch of its first of a kind bid designed and dedicated exclusively to SMEs members of Dubai SME. This initiative aims to enhance the contribution of national SMEs to the growth of the OOH as a strategic economic growth engine.

Eligible SMEs will have the opportunity to obtain the rights to install and operate two ad


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Tags:AdvertisingAl Yalayis StreetbidDubaiMada MediaMansoor Al Sabahinational SMEsNewsOOHOut-of-home
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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