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posted on May. 22, 2026 at 3:16 pm

talabat appoints Umami Comms as its consumer PR agency

posted on May. 22, 2026 at 3:16 pm

The partnership will see Umami Comms lead talabat’s consumer communications strategy, driving culturally relevant storytelling, strengthening brand trust, and elevating its position within the UAE’s lifestyle, food, grocery and retail landscape.

Umami Comms has been appointed as the consumer PR partner for talabat UAE, the region’s leading on-demand delivery platform.

Umami Comms, the UAE-born communications agency, specialised in the F&B and hospitality sector, has been appointed as the consumer PR partner for talabat UAE, the region’s leading on-demand delivery platform.

The partnership will see Umami Comms lead talabat’s consumer communications strategy, driving culturally relevant storytelling, strengthening brand trust, and elevating its position within the UAE’s lifestyle, food, grocery and retail landscape.

With a focus on everyday use cases, the collaboration will bring talabat’s full offering to life – from food and talabat mart to grocery and retail. Through a mix of strategic press office activity, data-led storytelling and campaign amp

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Tags:brand storytelling brand trust brand visibility campaign amplification communications industry consumer communications strategy consumer PR data-led storytelling delivery platform F&B marketing food delivery UAE GCC hospitality grocery delivery homegrown brands hospitality PR KOL engagement lifestyle communications media relations on-demand delivery PR partnership public relations UAE retail delivery strategic communications talabat mart talabat UAE UAE communications agency UAE lifestyle brands UAE marketing UAE retail landscape Umami Comms

the authorHiba Faisal

Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together to offer insights on the latest trends and pressing topics, highlighting how brands and agencies build emotional connections through relevance, authenticity and storytelling. Alongside her daily reportage, she is tasked with the brand’s social media presence, which includes producing and editing reels, interviews and behind-the-scenes footage for Campaign’s digital platforms.