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News

From top left, clockwise, Farzana Baduel, David Gallagher, Christophe Ginisty, Robert Hanvik, and Peter Thomas, the principals involved in the Folgate Middle East practice.

Folgate Advisors launches Middle East practice based in Riyadh

Bilibili

Bilibili anime comes to MENA with STARZPLAY deal

eCLUTCH

OSN, eCLUTCH partner to bring live esports channels to OSNtv

Careem redesigns its delivery boxes to spotlight one-order-only food delivery through its ‘Room for Your Order Only’ campaign.

Careem’s “Room for Your Order Only” campaign redesigns delivery boxes for single orders

Al Arabia with

Al Arabia signs multiple contracts with Majid Al Futtaim, wins bid for 18 Saudi airports

Naif Alrajhi Investment Phi Riyadh Municipality OOH outdoor static billboards

Remat Al Riyadh picks Naif Alrajhi Investment’s Phi to expand premium OOH in Saudi capital

Al-Nassr FC Assembly

Al-Nassr FC picks Assembly to build future of fan loyalty, engagement

Hills Advertising

Hills Advertising renews partnership with World Governments Summit

General Motors

General Motors adds to regional marketing leadership with new hire

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THE WORK

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

Porsche Cayenne The Black Mambas 1

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 19, 2026

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

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