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News

Nandita Saggu

Nandita Saggu joins Liwa Content.Driven as Chief Growth Officer

Powered by Sui’s high-performance blockchain, Alkimi infrastructure will also be able to unlock future opportunities for data monetisation, from licensing models to AdFi innovations.

Alkimi brings billions in ad spend on-chain to fix broken ad ecosystem

Sony and Fnatic

Sony and Fnatic bring hands-on fan activation to EWC

Kaspersky online safety children blogging survey study report

Online safety: 44 per cent of kids in the META region are blogging

Campaign Middle East's Agency of the Year Middle East Awards 2025 reveals Standard Deadline

Standard Deadline for Agency of the Year Middle East Awards revealed

From left, Hisham Mansour, Senior Account Executive, SAP; Marwan Zeineddine, Managing Director, UAE, SAP; David Wilkinson, Director of Portfolio & Project Management, Ghassan Aboud Group; Olivier Leblan, Chief Digital & Technology Officer, Ghassan Aboud Group; Mussaab Aboud, CEO Food Division, Grandiose Supermarket; Joud Aboud, Executive Vice President of Strategy & Corporate Affairs, Ghassan Aboud Group; Ahmad Aboud, Group CFO, Ghassan Aboud Group; Nicole Deumens, CMO, Ghassan Aboud Group.

Grandiose Supermarket, SAP partner to elevate CX, scalable growth

From left, Onur Kece, Founder and Creative Director, and Alix Petit, Design Director, The Refreshment Club.

Paris creative agency The Refreshment Club to launch MENA hub in Dubai

Alexander M. Wegner, Vice President, Head of Middle East, Crestview

Crestview appoints Vice President, Head of Middle East, expanding Gulf presence

Rakan Felemban, Head of Content – KSA, Senior Content Director, Augustus Media.

Augustus Media appoints Rakan Felemban as Head of Content for Saudi Arabia

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THE WORK

Cannes Lions 2026 winners

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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