Acwa Power, a Saudi-based private water desalination company and leader in energy transition, has unveiled a new brand identity to reflect its transformation into a global infrastructure platform.
The refreshed identity captures the company’s evolution over the years – encapsulating milestone moments such as being one of the first in the region to move into green hydrogen, achieving USD115bn in assets under management and delivering power to more than 75 million people and clean water to 34 million people every day.
Grounded in the ‘energy quadrilemma’ of affordability, sustainability, security and speed, the new brand signals how Acwa intends to do business in the years ahead, through long-term partnerships, impact-led innovation, and a clear focus on the communities that depend on its projects.
“From day one, Acwa has been a Saudi success story built on partnership, ambition and responsibility. Our new identity honours that legacy while looking decisively to the future,” said Mohammad Abunayyan, Chairman of Acwa.
“As we expand our presence from the Middle East to Africa, Asia and beyond, this brand reflects who we are today: a values-driven company that measures success not just in megawatts and cubic meters, but in the jobs created, opportunities unlocked, and resilience built in every community where we operate.”
The rebrand also sets the company’s ambition to double its assets under management to USD 250bn by 2030 through accelerated investments in renewables, green hydrogen and desalination, aligned with Saudi Arabia’s Vision 2030 and partner countries’ net-zero goals.
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“Our company has changed dramatically in scale and scope. Today, we deliver 93 GW of power, 9.3 million cubic meters of desalinated water per day across multiple continents, while our green ammonia activities are ramping up to deliver more than 1.2 million metric tons annually,” said Marco Arcelli, Chief Executive Officer of Acwa.
He explains that while the rebrand highlights the company’s surmounting achievements, it’s also a promise to putting the very people it serves at the core of it’s purpose.
As a result, the brand refresh builds on Acwa’s mantra ‘Creating value and driving progress for people and planet’. The new identity underlines this innovation while emphasising social impact through youth training initiatives such as the Energy and Water Academy (EWA) in Saudi Arabia, local energy colleges in Uzbekistan, and targeted community investments in education, agriculture and entrepreneurship across key markets.
“We built this identity from the inside out, listening to colleagues in our plants, young people in our training programs, government stakeholders and business partners in our host communities,” said Rusha Alrawaf, Chief Corporate Affairs & Sustainability Officer at Acwa.
“The result is a brand that brings together our three core values – integrity, ingenuity, and impact – with a simple human idea: infrastructure only matters when it improves lives, protects the environment and gives future generations more choices than the last,” Alrawaf added.
As the company advances towards a 50 per cent reduction in greenhouse gas intensity in 2030 compared with 2020, the new identity will serve as a unifying platform for employees, partners and stakeholders across all 15 countries of operation.
