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Media

Rateel Alshehri, Saudi-based influencer

At 14, Saudi teen Rateel Alshehri makes history with ‘Favorite Female Influencer’ win

IMI appoints Mona Elsaka as Chief Brand, Marketing and Communications Officer

Mansoor Al Sabahi, Chief Executive Officer, Mada Media

Mada Media Strategic Partners Forum sets the tone for Dubai’s OOH industry

From left, Claudine Cheever, Chief Marketing Officer, and Lee Brown, Chief Business Officer, Pinterest. Photo credits: Chona Kasinger and Laurent Cassot.

Pinterest picks Chief Marketing Officer, first Chief Business Officer

Phil Smith, Media Solutions Director, The Vantage

Why Middle East brands matter at the World Economic Forum in Davos

Teads

Teads appoints managing director for Middle East and Africa

Courage Awards

IWBD launches free-to-enter Courage Awards to honour bold women in leadership

MMS

MMS unveils MBC Group’s 2026 Ramadan line-up at star-studded Riyadh event

Campaign Agency of the Year Global Awards 2026

What winning work at Campaign’s Global AOY Awards looks like

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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