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Anup Oommen
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Maheerah Programme set to return for its fourth year at Athar Festival 2026

Anup Oommen
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Powered by Publicis Groupe Middle East, the programme develops women in Saudi Arabia's creative industry through mentorship, training and a strong network of peers.

Maheerah Programme

Athar – Saudi Festival of Creativity, the Kingdom’s largest gathering of the creative marketing industry, has announced the return of the Maheerah Programme for its fourth edition, inviting applications for its 2026 cycle.

Powered by Publicis Groupe Middle East, the programme is dedicated to supporting high-performing, mid-career women in the industry through mentorship, professional development, and a strong network of peers and industry leaders.

Bassel Kakish, Chief Executive Officer at Publicis Groupe ME & Turkey, said, “The Maheerah programme has grown into a community of talented women who are shaping the future of Saudi Arabia’s marketing and communications industry while inspiring t


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Tags:AtharAthar – Saudi Festival of CreativityAthar FestivalBassel KakishcommunicationsindustryKamille MarchantMaheerah Programmemarketingmentorshippeersprofessional developmentPublicis Groupe Middle Eastwomen in Saudi Arabia
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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