Mashreq Bank, Majid Al Futtaim, Red Sea Global, Microsoft, HSBC, Miral, Carrefour, Mercedes-Benz, PwC, du, Department of Culture and Tourism Abu Dhabi, Checkout.com and M42 are among the organisations shortlisted for the 2026 The Marketing Society GCC Awards.
Launched in the UAE in 2023, The Marketing Society GCC Awards have quickly established themselves as one of the GCC’s leading benchmarks for marketing excellence.
Now in its fourth year, the awards are judged by 25 of the GCC’s most respected CMOs, across nine categories.
The awards celebrate the campaigns, teams and partnerships delivering outstanding commercial impact, creativity and leadership.
More than simply recognising great campaigns, The Marketing Society GCC Awards celebrate the people, teams and organisations driving business growth, building stronger brands and demonstrating the impact marketing can have on organisations, customers and society.
Alasdair Hall-Jones, GCC Director of The Marketing Society, said, “Every year we’re seeing the standard of marketing across the GCC reach new heights, and this year’s shortlist is our strongest yet. The quality of work submitted demonstrates that world-class marketing isn’t something we simply admire from elsewhere – it’s being created right here across the region.”
He added, “These awards recognise far more than creativity. They celebrate bold leadership, commercial effectiveness and the marketers who are helping shape the future of business.”
The winners will be announced at an awards ceremony on Thursday 17 September 2026 in Dubai, bringing together the region’s leading marketers, agency leaders and business executives to celebrate excellence across the profession.
2026 GCC Awards Shortlist
Brand Communication
- Carrefour | Bright Bites – The World’s First Supermarket Built for Kids
- Aldar & The Brill Collective | The Feel Good Island
- Bridgestone MEA & Brand New Galaxy MEA | Bridgestone Lap of Love
- Miral Destinations & Weber Shandwick | Stranger Things: The Experience on Yas Island, Abu Dhabi
- Bupa Global & Momentum Middle East | Who can shift an insurance provider to being a healthcare partner? We Can
Brand Evolution
- du & TBWA\RAAD | Brand 1.0
- PwC Middle East | Built for Momentum: Repositioning PwC for Middle East’s Next Era
- MEOS GEO | From Below Benchmark to 96% Above It: How MEOS GEO Earned the GCC Energy Community’s Endorsement
- World Health Expo (WHX) | From Arab Health to World Health Expo. Reinventing a Global Healthcare Brand
- Microsoft | Microsoft AI | The Tour
Creative Use of Media
- Miral & Weber Shandwick | Miral: Disneyland Abu Dhabi
- Informa, Jewellery Arabia & Scent Arabia | The Invitation Nobody Paid For: 50 Influencers, 5 Million Views, 100% Voluntary
- Informa, The Autumn Fair | No Budget to Outspend. Every Reason to Outsmart
B2B
- Mashreq Bank & Almost Impossible Agency | Mashreq Masterclass
- du & TBWA\RAAD | The Blue Men
- Checkout.com & Weber Shandwick MENAT | Empowering Businesses to THRIVE in the Digital Economy
- Department of Culture and Tourism Abu Dhabi & Yango Ads | Abu Dhabi Tourism Campaign
- Mohammed bin Rashid Innovation Fund (MBRIF) & Weber Shandwick | Building Startups, Building Nations
Best Team
- Diageo | Diageo Marketing Team
- The Informa Bahrain Marketing Team | One Team. Four Events. An Entire Gulf Market.
- World Health Expo (WHX) | WHX Marketing’s Ambitious Healthcare Portfolio Transformation
- Jewellery Arabia & Scent Arabia | Jewellery Arabia & Scent Arabia Marketing Team
- SAVA | Sava Supermarket Launch
Customer Experience
- Mercedes-Benz Cars Middle East & Team X Omnicom & RAPP MENA | Mercedes-AMG – Can’t Explain It. Only Feel It.
- Yas Annual Pass & Miral Destinations | Yas Annual Pass
- du & TBWA\RAAD | Better Online
Successful & Effective Partnerships
- HSBC Banking Middle East & The Edge | The Art of Connection
- du & TBWA\RAAD | Unstoppable Network
- HSBC & 160over90 | HSBC – Emirates Dubai 7s
- Mubadala Investment Company & IMG | Mubadala x IMG: Elevated Mubadala Abu Dhabi Open
- Visit Saudi & Bloomberg Media Studios | Aseer
- M42 | Connecting for Impact: Building M42’s Global Partnership Ecosystem
Marketing Innovation & Technology
- World Health Expo (WHX) | WHX Lead Scoring Automation: Accelerating Commercial Momentum
- Department of Culture and Tourism Abu Dhabi & Yango Ads | Abu Dhabi Tourism Campaign
- Majid Al Futtaim | Ghaf Woods – Maravelle
- Informa, Jewellery Arabia & Scent Arabia | Five Tools, One Cycle, One GCC Audience That Expected Nothing Less…
Sustainability
- AMAALA – Red Sea Global & Starcom KSA – Publicis | Sustainable Digital Marketing – A First for Red Sea Global in the MENA Region
- Tadweer Group & 9Yards Communications | Choose the Right Side
