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Media

Porsche David Guetta

David Guetta electrifies Porsche EV campaign at MBR Solar Park

Casa Milano

Casa Milano Talking Walls community-first campaign prioritises people over products

Publicis Middle East deja vu Strangers campaign

Publicis ME, deja vu display lasting legacy, life left by ‘Strangers’ donating organs

Call for listings in Campaign’s Saudi Report 2025

Warner Bros Discovery OSN

Warner Bros. Discovery invests in OSN to build on MENA’s streaming landscape

Dubai Lynx

Dubai Lynx Debrief: Jury Presidents, leaders to discuss MENA’s creative landscape

Momstore

UAE Mother’s Day: Momstore campaign reminds moms that ‘Your best is the best’

FNP.ae Mother's Day campaign

UAE Mother’s Day: FNP.ae honours the strength of mothers in the UAE

From left to right, Anas Bukhash, Entrepreneur and Interviewer, Host of #ABtalks, on stage with His Excellency Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the National Media Office and Chairman of the UAE Media Council discussing the BRIDGE initiative.

UAE Media Council spotlights BRIDGE initiative to spur media ethics in the AI age

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THE WORK

Nike Vomero 18

Nike lights up world’s tallest building to launch ‘tallest’ Vomero 18 shoe

Shareet Studio’s campaign for Boutiqaat used Arabic humour to boost app purchases during Kuwait’s Ya Hala Festival - earning over 1 million organic views.

Digital Featured Marketing The WorkApr 18, 2025

Shareet Studio’s humourus approach for Kuwaiti Ya Hala Festival garnered 1 million views

Foodsphere WithFeeling

Advertising Creative Featured Marketing The WorkApr 18, 2025

WithFeeling reveals immersive sonic identity for Riyadh FoodSphere

McDonald's Exchange

Digital Digital Featured The WorkApr 17, 2025

McDonald’s Qatar makes sharing easier with ‘The Exchange Rate’

Cristiano Ronaldo shooting an ad with Social Clinic

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkApr 17, 2025

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Industry Snapshot by Criteo MD Gosia Wajchert: Commerce media platform

Feb 20, 2025

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

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Esports: The dawn of a new arena

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